Tuesday, December 16, 2008

YOU! Being Beautiful, from the Introduction

This excerpt is from the new book, YOU! Being Beautiful by Drs. Michael Roizen and Mehmet Oz. It is generally a well written book that takes a scientific approach to beauty, although it covers the entire gamut, not just focusing on skin. Having said that, the section on your skin is done pretty well, in particular the explanation and illustration of how and why our skin ages. Advanced beauty consumers may want to skip this one as much of the information is beginner level.

YOU: Being Beautiful is really about the fact that we're all hardwired with automatic thoughts and perceptions about beauty. That means that many of these ideas have evolved over thousands of years to form a foundation for human behavior, emphasizing that it's especially hard to overcome some of the automatic drives.

To that end, beauty is very serious business—as in survival-of-the-species serious. When we think about survival of the species (living long enough to pass your genes on to the next generation), it's natural to emphasize the survival part of the equation. But when it comes down to a choice between surviving and breeding, breeding often wins. (Think of male grizzlies fighting to the death for a mate.) Considering the stakes, you'd better be sure that the object of your affection (that man with those magnificent abs) is worthy of the effort to attract him. But how can you know for sure? Thankfully, just like the metal detector–toting treasure hunter who leaves luck and serendipity to the amateurs, you come fully equipped with your own professional-grade beauty detectors.

When we spot a particularly attractive person, somewhere deep in our reptilian brains, a beauty alarm goes off. It tells us when we've struck gold, and it does so automatically and subconsciously. Just like a reflex, it's automatic, impossible to stop, and Annie Oakley accurate. Your beauty detectors have the mathematical precision of a Swiss watch, and this precision comes in the form of some very specific numbers that you'll learn about in this book, including something called the Fibonacci sequence. You'll also learn that's the reason why we make so many decisions with our emotions and not our logic; those decisions play a major role in how beautiful and healthy we feel.